Virtual music artist, angelbaby, and record label, the hume collective, are on a mission to create an open metaverse and reimagine what it means to be an artist. angelbaby is a metastar from the year 3045. Since his arrival in 2021, hume collective has been building a new type of label. This label "relies on the preservation of our ability to express ourselves honestly." According to the hume collective, they're making a new "connection between artist and fan will be the catalyst for what defines a new generation of music." This connection is available on Spotify, YouTube, and Apple Music. angelbaby's debut song is the pop single "the otherside," which features multi-platinum artist and songwriter, Gino The Ghost. The new track is also accompanied by an official lyric video.