Snoop Dogg and Dr. Dre’s “Missionary” Set for Disappointing First-Week Sales | RGM News

I mean, I liked the album.

A few days ago, Snoop Dogg and Dr. Dre released Missionary, their first collaborative album in years. While I personally enjoyed the project—featuring outstanding production, cool guest appearances, and strong verses from Snoop—it seems the album didn’t perform well commercially.

Reports indicate that Missionary is projected to sell only 36,000 units in its first week. This marks the lowest first-week sales in Dr. Dre’s career and one of Snoop Dogg’s least commercially successful albums.



The conversation around album sales is as exhausting as the NBA ratings debate. While some argue that hip-hop isn’t what it used to be, there are likely other factors beyond our control. Honestly, I’m not shocked this album didn’t perform well commercially. Younger audiences probably weren’t as interested, and older listeners, who aren’t as tuned in to new releases, might not have even known it dropped. That said, if you haven’t checked out the album yet, I highly recommend it—it’s genuinely good.

Missionary is Snoop Dogg’s best album in years.


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