I mean, I liked the album.
A few days ago, Snoop Dogg and Dr. Dre released Missionary, their first collaborative album in years. While I personally enjoyed the project—featuring outstanding production, cool guest appearances, and strong verses from Snoop—it seems the album didn’t perform well commercially.
Reports indicate that Missionary is projected to sell only 36,000 units in its first week. This marks the lowest first-week sales in Dr. Dre’s career and one of Snoop Dogg’s least commercially successful albums.
Snoop Dogg and Dr. Dre's highly anticipated album 'Missionary' is expected to earn a disappointing 36,000 equivalent units in its first week.
— The Art Of Dialogue (@ArtOfDialogue_) December 20, 2024
This project will mark the lowest sales for Dr. Dre throughout his career and rank among Snoop Dogg's least commercially successful… pic.twitter.com/jYHVNxv65E
The conversation around album sales is as exhausting as the NBA ratings debate. While some argue that hip-hop isn’t what it used to be, there are likely other factors beyond our control. Honestly, I’m not shocked this album didn’t perform well commercially. Younger audiences probably weren’t as interested, and older listeners, who aren’t as tuned in to new releases, might not have even known it dropped. That said, if you haven’t checked out the album yet, I highly recommend it—it’s genuinely good.
Missionary is Snoop Dogg’s best album in years.
Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.
