“4 x 4” is for a good cause.

Travis Scott made a surprise appearance at the College Football Playoff National Championship yesterday, creating an electrifying moment for fans. During halftime of the highly anticipated matchup between Ohio State and Notre Dame, the artist debuted his brand-new single, “4 x 4.” 

100 percent of the proceeds go to Los Angeles first responders.

@espn 4X4 pic.twitter.com/vBI66P8Zai

— TRAVIS SCOTT (@trvisXX) January 20, 2025

The song is officially set to release on January 24th, but Travis Scott shared some exciting news about its launch. Alongside the single, he’s offering exclusive merchandise, with all proceeds supporting an important cause. Fans can purchase a CD version of “4 x 4,” as well as specially designed T-shirts and zip-up hoodies that pay tribute to Los Angeles first responders. Impressively, 100% of the proceeds from these items will be donated to Direct Relief’s California Wildfire Response Fund, which helps communities affected by devastating wildfires. 

For those looking to contribute or simply enjoy his new music, you can pre-save the single now and gear up to make a difference when the merchandise becomes available. 

Ileyah

Ileyah is a mom, a writer and a musician. She loves late nights and gluten free snacks.