A mesmerizing pop gem that captures the ups and downs of romance and relationships.

Alex Hugo is an artist with a long-standing love for music. He first began playing piano at six and later picked up the guitar, teaching himself how to play it during the COVID-19 pandemic. Although he started sharing his creations in 2024, Alex had been producing and recording original music since he was around fifteen. He explains, “Through the sound frequencies I create, I aim to build a blend of sounds that contain fragments from a million inspirations.” His latest release is the pop single “Heart On Hold.”

With an ear-pleasing blend of hypnotic tones, snappy beats, and soulful instrumental moments, “Heart On Hold” delivers an infectious yet moody backdrop that perfectly matches the song’s emotionally charged narrative. Lyrics like “You know I say the sh** you say because I want to make you fall in love, You know I try to run away but next to you is where I always end up” and “You’ve got my f***ing heart on hold, And I can’t hear above the noise” see Alex Hugo reflecting on the internal battles that come with love and longing. Fueled by striking electro-pop elements and just the right amount of melancholy, the track is a mesmerizing pop gem that captures the ups and downs of romance and relationships. So press play and hear why Alex Hugo has his “Heart On Hold.”

Shari Hirsch

Chicago based writer and creative. Fan of 80’s horror, fancy coffee drinks, and late night drives.