This is very impressive.
Kendrick Lamar has officially set a new record, delivering the most-watched Super Bowl Halftime Show of all time. According to Roc Nation and Apple Music, his electrifying performance at Super Bowl 59 drew in a staggering 133.5 million viewers in the U.S. alone.
To put that into perspective, the game itself—a rematch between the Philadelphia Eagles and Kansas City Chiefs—was the most-watched Super Bowl ever, attracting 126 million viewers. Kendrick’s performance not only outpaced the game itself but also became the second-highest-rated television event in history.
Kendrick Lamar Breaks Impressive Viewership Record
We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers. pic.twitter.com/CfRQGUuG31
— Roc Nation (@RocNation) February 11, 2025
What makes this even more remarkable is that Kendrick’s viewership surpassed legendary past performers like Michael Jackson, Prince, Beyoncé, and Rihanna—a feat few would have predicted.
At this point, the Compton legend’s impact is undeniable. From dominating the charts with “Not Like Us” to owning one of the most iconic cultural moments in hip-hop history, Kendrick Lamar has cemented himself as one of the most influential artists of our time.
He said, “They not like us” — and the numbers prove it.
Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.
