Ok, I didn’t expect this at all…
Justin Bieber is making a surprise return to music with SWAG, a brand-new album set to drop at midnight. The cover art shows Bieber in his rawest, most personal state—shirtless and embraced by his wife Hailey—hinting at a bold, intimate project full of sonic curveballs and unexpected collaborations.
SWAG promises to blend Bieber’s polished pop sound with edgier, more experimental production. With confirmed features from Gunna, Sexyy Red, and Cash Cobain, the album marks a clear pivot toward street-rooted energy and club-ready bounce.
This will be Bieber’s first full-length release since 2021’s Justice, an album known for its socially conscious themes and retro-pop flair. In contrast, SWAG feels like a reinvention—less polished, more daring.
Though the official tracklist has been shared without listing features, the presence of names like Sexyy Red and Cash Cobain hints at drill and bounce-infused anthems, while Gunna’s inclusion points to sleek, melodic trap sounds. One thing’s certain: SWAG is shaping up to be one of Bieber’s most culturally plugged-in and sonically adventurous albums to date.
And there’s more on the way—according to HITS Daily Double, SWAG is “meant to set the stage for a proper pop album coming later in the year or early 2026.” More Bieber is something you shouldn’t complain about.
Why did Bieber do this to the Clipse?
??JUSTIN BIEBER
— Ratings Game Music (RGM) (@RATINGSGAME) July 10, 2025
?SWAG
??MIDNIGHT pic.twitter.com/3ycAAxHR7p
Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.
