Looks like this fall could be just as Bieber-heavy as the summer.

Justin Bieber is keeping his foot on the gas. The pop star announced SWAG II, the follow-up to his surprise summer project, arriving just under two months after the first installment. The timing signals Bieber’s determination to stay in album mode and keep fans fed as he leans deeper into his R&B side.

The original SWAG project turned heads with its sonic direction. Bieber delivered smooth, experimental R&B cuts that stood apart from his usual pop sound. Tracks like “DAISIES,” “YUKON,” and “GO BABY” quickly became fan favorites, showcasing his ability to navigate moody melodies and layered production while still keeping his signature flair.

Equally notable was the guest list. SWAG featured a mix of expected collaborators and completely left-field appearances, with names like Lil B, Sexyy Redd, Druski, Gunna, Cash Cobain, and Eddie Benjamin adding unpredictable flavor. The eccentric mix highlighted Bieber’s willingness to blur genre lines and embrace unpredictability.

Now with SWAG II on the way, the big question is whether Bieber will continue the experimental R&B streak or take things in a new direction. Either way, his latest move suggests that this fall could be just as much of a Bieber season as the summer.

Quincy

Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.