J. Cole is reminding us that for him, the real reward has always been the process, not the praise.

In an upcoming interview with Timmhotep Aku, J. Cole offered rare insight into the mindset behind “DISC 2, TRACK 2,” breaking down what truly fulfills him as an artist. According to Cole, the magic doesn’t come from streams, reactions, or even the moment a song drops — it comes from writing itself.

“Writing it? That’s the number one experience. Releasing it was exciting yesterday, but that sht is nothing in comparison. The reactions are at the bottom… good or bad, no fulfillment comes from that.”*

It’s a statement that perfectly aligns with the way Cole has moved throughout his career. While the industry often places value on virality and instant feedback, Cole continues to prioritize intention, craft, and personal growth. The song’s impact, in his eyes, is secondary to the moment of creation: the space where ideas come together honestly and without outside noise.

This perspective also explains why Cole’s music consistently feels grounded and introspective. Rather than chasing validation, he’s focused on making art that feels true in the moment it’s written. That authenticity is what has allowed his catalog to age so well and resonate across different eras of hip-hop.

At a time when reactions dominate the conversation, J. Cole is choosing fulfillment over applause, and that might be why his work continues to hit so deeply.

Ileyah

Ileyah is a mom, a writer and a musician. She loves late nights and gluten free snacks.