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GYYPS

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I dare you to say that you don’t like “Careless.”

The Los Angeles-based multi-talented GYYPS is a producer, multi-instrumentalist, and visual artist known for his unique blend of R&B and hip-hop. Though he’s had a rough upbringing, he has used music to help share the stories that shaped him. GYYPS has had over 80 million independent global streams, performed across the US and Canada at festivals like Summerfest and Outside Lands, and has collaborated with notable producers including Twice As Nice, Wallis Lane, and OZ. GYYPS’ latest release is the catchy single “Careless.”

This smooth dance-ready hip-hop track feels like anything but its title’s namesake. It’s well-crafted with genre blends, clever lyrics, and effortless switch-ups, keeping you engaged and filled with bouncy infectious energy. According to an interview with the artist, “Careless” is about a journey of “self-love and growth.” GYYPS’ emotional exploration is certainly felt (particularly in the music video), and a thoughtful reflection of his personal struggles, while still remaining a killer upbeat banger that will no doubt be in constant rotation for fans and newcomers alike.

Shari Hirsch

Chicago based writer and creative. Fan of 80’s horror, fancy coffee drinks, and late night drives.