Once again, Kanye West is a few steps ahead of the game.

Kanye West (aka Ye) has been experiencing a resurgence over the past few months. Not only has he been teasing his highly anticipated album BULLY, but he’s also become more active on social media, posting updates on Instagram and X (formerly Twitter). From a business standpoint, he’s been making moves with his Yeezy brand, rolling out fresh designs and hinting at exciting innovations on the horizon.

Most recently, Ye took to Instagram to announce plans to build an AI team for his Yeezy brand. In the post, he outlined a call for AI engineers and provided a contact email, AI.Team@yeezy.com, for interested candidates.

While Ye’s career has been filled with bold and unconventional decisions, one thing that’s undeniable is his knack for staying ahead of the curve. Building an AI team may not be entirely unprecedented—tech companies have been leveraging AI for years—but seeing someone of Ye’s cultural influence attach his name to such an endeavor could spark a wave of interest among other major brands. Yeezy has already established itself as a dominant force in the fashion world, and this move could solidify its reputation as a leader in innovation as well.

Honestly, I just want BULLY.

Kanye is now hiring new AI Team members at YEEZY

“WIZARDS ONLY” pic.twitter.com/6wY9dmqHFE

— NFR Podcast (@nfr_podcast) January 20, 2025

Quincy

Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.