Rich Brian Embraces Growth and Grit on “Butterfly”

Rating: 4.5 out of 5.

Rich Brian’s forthcoming album, “WHERE IS MY HEAD?”, will hit streaming services on May 23rd.

It’s been fascinating watching Rich Brian evolve over the years. The 88rising artist began as a comedic rapper with viral appeal, then transitioned into a more competitive MC with lyrical sharpness. Now, he’s entering a new era—one defined by vulnerability, melody, and a clear dedication to his craft that may not have been as apparent in his early days.

His 2019 project, The Sailor, already showcased impressive versatility, but his latest single, “Butterfly,” takes things up a few notches.

In “Butterfly,” Rich Brian reflects on his come-up—highlighting major purchases, a growing profile, and the emotional complications that come with success. One relationship in particular has him questioning whether love is even something he can afford to prioritize right now. The beat is booming and slightly psychedelic, channeling serious Tyler, The Creator energy with its warped textures and punchy drums. Brian matches that vibe with a melodic hook and verses delivered with conviction and grit.

If you’re into introspective, genre-bending hip-hop with a creative edge, “Butterfly” will definitely land on your radar.

Check out “Butterfly” by Rich Brian below.



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