Loe Shimmy – Pretty Girlz Run The World (Album Review)

Loe Shimmy finds his identity through memorable hooks and polished R&B production on “Pretty Girlz Run The World.“

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TOP 5

Honorable Mention. 5 Star Freak (Ft. Sexyy Red)

Yes, people will gravitate toward “5 Star Freak” because it features Sexyy Red, but I actually thought Loe Shimmy was the star of the show. He absolutely nailed the chorus, delivering something that perfectly walks the line between irresistibly catchy and just a little bit obnoxious in the best way possible. I also loved the way he glided over the uptempo, club-ready production, sounding completely comfortable from start to finish.

Sexyy Red holds up her end of the bargain, too. She gives listeners exactly what you’d expect and want from her: a direct, unapologetic rap verse packed with nastiness. No singing, no unnecessary experimentation, just pure Sexyy Red doing what she does best. Together, the two create one of the album’s most entertaining records.

Honorable Mention. Seduce You

“Seduce You” is a hit. The first thing that grabbed me was the production. It has an upbeat, dance-ready vibe that makes me want a drink in my hand, good energy all around me, and a crowd that’s actually willing to hit the dance floor.

While I think the chorus is more memorable than the verses, I can’t lie, Loe Shimmy glides over this beat on his verses. He talks his s**t with a variety of flows and delivers his lyrics with the kind of arrogance that got Chris Paul cut from the Clippers.

At the end of the day, the main reason I’ll keep coming back to this track is the production. It gives me Wal-Mart “Hold On, We’re Going Home” vibes, and that’s a compliment of the highest order.

5. No Mileage

Wow, Loe Shimmy talks that talk in “No Mileage.” In the track, he talks about putting his joint through the mattress in numerous unique ways while also talking about being prepared to marry her when the time is right. He also sprinkles in a few tough-ass bars to remind you that s**t isn’t completely sweet.

Aside from the bars, the track has this slick beat that I f**king love, mainly because you aren’t hearing some s**t like this on a daily basis.

4. Body Dangerous

“Body Dangerous” is easily one of my favorite R&B tracks this year (I’m trying to piss off real R&B singers with this comment). My favorite part of the record is the production. I love the smooth, easygoing, and sensual tempo because it creates the perfect atmosphere from the moment it starts. It feels like the kind of song built for those moments in which clothes start flying off.

I also really like how Loe Shimmy’s unique vocal style comes across on this track. What can sometimes feel unconventional sounds much more confident and polished here, allowing him to fully embrace this Rico Suave-type character. He sounds like someone who knows exactly what he brings to the table and has no problem spoiling everyone from the 10s to the 5s.

Beyond the vibe, the songwriting is what makes “Body Dangerous” stand out. Loe balances confidence, smooth melodies, and personality in a way that feels natural. It’s a great example of how his style works when paired with the right production.

3. Just Saying (Ft. Summer Walker)

Loe Shimmy’s performance on “Just Saying” is impressive as hell. There are moments where he sounds like a highly effective Don Toliver, effortlessly gliding through melodies, while other moments make him sound like the smoothest player on the block. Both sides of his artistry fit perfectly over the sensual R&B production, creating a record that feels polished and full of personality.

Summer Walker’s appearance on the track is excellent as well. She brings the emotion and passion that make her contributions stand out, adding another layer of depth to the record. Together, they create a song centered around showing your partner a lifestyle they’ve never experienced before, from mattresses being destroued to luxury experiences like expensive trips, money, and everything that comes with success.

2. Bag Rite

You know why I like “Bag Rite?” While I don’t mind the album celebrating pretty women, I’m much more interested in hearing Loe Shimmy’s story, and this track gives us a glimpse of it. Here, he reflects on the hard work he put in to reach his current position, explaining how that grind has opened the door to luxury, beautiful women, and unforgettable experiences.

Beyond the lyrics, I’m a big fan of the production. It has a smooth, polished feel that perfectly complements the track’s laid-back energy. Even though the song’s structure isn’t the easiest to follow, Loe’s personality shines through from start to finish. That’s ultimately what makes “Bag Rite” one of the album’s more memorable records for me.

1. Run The World (Ft. Brent Faiyaz)

Man, the chemistry between Loe Shimmy and Brent Faiyaz on “Run The World” is phenomenal. Brent Faiyaz brings his signature silky-smooth vocals along with an unpredictable performance that almost feels completely freestyled. Loe Shimmy, on the other hand, balances things out with a more grounded, unfiltered approach that gives the record plenty of personality.

The two complement each other effortlessly over production that seamlessly blends smooth R&B textures with a steady trap bounce. Everything clicks, from the melodies to the performances, making “Run The World” my favorite track from this project.

SONG BY SONG BREAKDOWN

1. Pretty Girlz (3/5)

2. Run The World (Ft. Brent Faiyaz) (5/5)

3. Too Exotic (3/5)

4. Bag Rite (4/5)

5. Everyday (4/5)

6. Seduce You (4/5)

7. Top Notch (3/5)

8. 5 Star Freak (Ft. Sexyy Red) (4/5)

9. What You Came From (4/5)

10. Not A Love Song (4/5)

11. Just Saying (Ft. Summer Walker) (5/5)

12. I Bleed Too (4/5)

13. Aruba (4/5)

14. Soul Taker (3/5)

15. Body Dangerous (4/5)

16. Poking Out The Gown (4/5)

17. Bad At Moving On (3/5)

18. No Mileage (4/5)

19. Birthday (3/5)

20. Pretty Brown (3/5)

21. What Is Love (3/5)

RGM RATING

(C)

Loe Shimmy isn’t the easiest artist to figure out on the first listen. His almost cartoonish vocal tone floating over smooth R&B and trap-inspired production can sound unusual at first. However, once you adjust to his style, it becomes clear that he has an exceptional ear for making records that stick. Pretty Girlz Run The World proves there’s much more to him than an unconventional voice.

Once again, I wouldn’t call Loe Shimmy the strongest singer in the world, but he absolutely understands what this project needs. Throughout Pretty Girlz Run The World, he consistently delivers solid choruses, memorable melodies, and vocal performances that fit each song’s mood. Rather than forcing himself into the role of a traditional R&B singer, he adapts. Sometimes he’s smooth and vulnerable, while other times he leans into confidence, grit, and his player mentality. That versatility really surprised me.

Lyrically, Shimmy avoids becoming another lovestruck crooner. Instead, he spends much of the album embracing his newfound lifestyle and how he navigates romantic relationships. I do wish he had expanded more on his personal journey, especially after hinting at it on “Bag Rite.” Moments like that show there’s another layer to his artistry that deserves more exploration.

Production-wise, this album is right in my wheelhouse. The combination of trap rhythms, polished R&B melodies, and occasional club-ready moments creates a soundtrack that’s smooth, energetic, and incredibly consistent. Guest appearances from Summer Walker and Brent Faiyaz also elevate the project, proving that an R&B-focused feature list was the right decision.

My biggest complaint is simply the length. At 21 tracks, Pretty Girlz Run The World asks for a significant time commitment, and I think a tighter 10 to 12-song tracklist would’ve made an even bigger impact. Still, this is an impressive effort that showcases Loe Shimmy’s potential. His voice may require an adjustment period, but once it clicks, you’ll understand why he’s one of the more intriguing rising artists today.