Kemar McGregor and Rick Ross Join Forces on “Loaded”

Rating: 3 out of 5.

No one brags like Rick Ross.

Rick Ross will never stop being a character. One of the wildest images of the year was seeing him leave jail looking like a mob boss who had taken a slight hit. The circumstances were not funny, but the visual was pure Ross. Still, his personality should never distract from his greatest strength: the man can rap.

Today, Ross joined Jamaican producer and dancehall artist Kemar McGregor for a collaboration called “Loaded.” The record places the Miami rapper inside a different setting than his recent solo material, and the change works well.

“Loaded” is driven by a reggae-influenced flip of Nas and Diddy’s “Hate Me Now” production. The familiar drama remains, but McGregor gives it enough island flavor to make the backdrop feel refreshed. Ross uses that space to do what Ross does best: floss without shame. He talks about enormous cars, expensive diamonds, money opportunities, and living like every entrance deserves its own orchestral score.

There is nothing revolutionary about the rap style Ross uses here. His delivery, luxury talk, and larger-than-life attitude are exactly what listeners expect. However, he gives “Loaded” one of his catchier recent verses. Following Set In Stone, this iced-out collaboration keeps his run moving.




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