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Latto – 777 (Album Review)

Latto tries to hit the jackpot with “777.”


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TOP 5

 

Honorable Mention. Sleep Sleep

“Sleep Sleep” sounds like some s**t directly out of Ludacris’ playbook.

In “Sleep Sleep,” Latto lets it be known that she’s down to get down whenever her man has some downtime. The song features this titillating instrumental that will practically beg you and your partner to peel off your clothes. Over it, Latto uses tricky flows and unapologetically sexual lyrics to convince us that she can be a freak in the sheets. Overall, I think this song displays her talent in various ways.

If Latto can’t get straight men all over the world to drool over this song, she might have to make a Powerpoint.

 

 

5. Bussdown

After all of the tension between Kodak Black and Latto from this past week, we ended up getting a collaboration song between the two on this album anyway (I need to stop falling for these damn publicity stunts).

Here’s the thing: I don’t hate this song, but I also don’t love it… What I like about the song is the gentle beat, about 85% of the chorus, and Kodak Black’s verse. What I don’t like about the song is 15% of the chorus (I hate the “la la” part) and how plain it sounds overall. Nonetheless, I would bump this song again if I had the chance.

 

 

4. Wheelie

I demand to see Latto’s driving record!

There were rumors that Latto and 21 Savage dated in the past; after listening to “Wheelie,” I am convinced that they did. Their chemistry on the song is fantastic! Throughout it, the two rappers are on the same page when it comes to talking about doing the nasty. I also think that the uptempo beat that powers the song fits both of their styles.



3. Like A Thug

I bet you Latto didn’t have to pay 350K for this Durk feature…

Do you know what I find interesting? Women singers and rappers like to rely on Lil Durk for love songs these days. I ain’t mad at it because he does know how to tap into that loverboy mode when he needs to. Anywho, “Like A Thug” is a hip-hop bedroom song that features lyrics that tackle the topic of sex in the rawest (OK, raw is probably not the best word to use here) way possible. While Latto really brings out her R&B side in the song, Durk relies on a sound that merges the R&B world and rap world. Whatever the case may be, both get their points across effectively.

 

 

2. Sunshine

I saw Childish Gambino being on this album coming from a mile away. I saw Childish Gambino and Lil Wayne being on the same song on this album coming from only a few blocks away.

Let the corrupt churches all over the metropolitan areas of Atlanta say “AMEN!” “Sunshine” has this glorious sound that will make you feel all good inside (You get that from the choir, the uplifting beat, and Latto’s singing parts), but also a gritty sound that will make you feel all formidable inside (You get that from Latto, Lil Wayne, and Childish Gambino’s tough-ass rap parts). Overall, “Sunshine” is an invigorating song that I didn’t think Latto was capable of making.

 

 

1. Big Energy

If you have low d**k energy, stay away from “Big Energy.” If you have high d**k energy, go ahead and give the song a shot. Personally, I don’t care what you do.

“Big Energy” is refreshingly predictable. Over an instrumental that would make Mariah Carey’s hair magically blow in a room with no windows, Latto hits us with simple bars about being every man with a shlong’s fantasy, and only messing with dudes that are top-notch. While I f**k with the beat and how the Atlanta rapper merges hard-hitting raps with high-pitched vocals, at the end of the day, the song might just be a little too cheesy for me personally (It’s still a major hit, though).


SONG BY SONG RATING

1. 777 Pt. 1 (3/5)

2. 777 Pt. 2 (4/5)

3. Wheelie (4/5)

4. Big Energy (5/5)

5. Sunshine (5/5)

6. Like A Thug (4/5)

7. It’s Given (3/5)

8. Stepper (3/5)

9. Trust No Bitch (3/5)

10. Bussdown (3/5)

11. Soufside (3/5)

12. Sleep Sleep (3/5)

13. Real One (3/5)


RGM RATING

(C)

 

Latto raps like someone that feels like she is a juggernaut in the game. Most of her verses are jam-packed with aggressive bars that try to prove to the world that she can hang with the people we tend to put on pedestals. With that being said, I do feel like people can end up forcing s**t a little when they want success really bad. In 777, there are moments in which Latto forces s**t, but there are also moments in which she comes across as someone that fully understands how to make high-quality music.

Latto made a statement by opening up 777 with both “777 Pt. 1” and “777 Pt. 2.” In both songs, she lets it be known how hungry and competitive she is. From there, she deviates to more of a commercial/cliche-sexual sound with songs like “Wheelie” and “Big Energy.” After that, she goes back and forth between a myriad of sounds (Including the two I mentioned). I really like how Latto morphs into whatever rapper she needs to in the album. For instance, in a song like “Big Stepper,” she does Nardo Wick better than Nardo Wick does Nardo Wick, while on a song like “Sleep Sleep,” she makes Ludacris proud by toying with the same sly rap flows he used to toy with back in the day. But, do we ever fully get to understand exactly who Latto is? I don’t think so. If I had one wish (On some Ray J s**t), I would get more introspective songs out of Latto on this album. If I had two wishes, I would rather hear Latto dabble with more melodies than aggressive raps. If I had three wishes (OK, I’m just being greedy now), I would live in a society in which women rappers wouldn’t have to go the extra mile to prove to the world that they can rap.

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