Hold My Own

David July

A hip-hop single that dives into the deepest emotions.

Vancouver, British Columbia-based musical creative, David July, is also known as Trevor Donohoe. July is a hip-hop artist who was influenced by a wide range of genres, including hip-hop, pop, rock, and heavy metal. However, hip-hop and its culture were his primary focus. As a result, he’s focused most of his career on using that genre as a baseline. July’s melodic hip-hop sound shows off his take on the genre with “soothing vocals, catchy melodies, and emotional lyrics.” After finding success with his 2022 single, “Want It All,” the artist gained recognition as a “genre fusing musician” in North America. His discography is available on Spotify, YouTube, and his own website. David July’s latest drop is the hip-hop single “Hold My Own.” The song also has an accompanying official music video.

Yes, it’s hip-hop, but it’s also lofi and almost pop-like. While, “Hold My Own” sounds like the perfect song to vibe to, it is also a reminder of dark thoughts. As a darker song with deeper meaning, it stands on its own to help us see how our own minds can turn against us. Lyrics like “Can I get enough oh no, ‘Cause I ain’t been enough for no one” and “When I find myself looking through the dust, There ain’t nothing else but what’s already touched” reflect on the desire to get lost in a temporary escape. However, they also stand to make us remember the good parts of our lives. Everything can be better if we just find the means to make it through. So, press play on David July to remember how to “Hold My Own.”

Shari Hirsch

Chicago based writer and creative. Fan of 80’s horror, fancy coffee drinks, and late night drives.