Keep Going Up

Timbaland, Justin Timberlake & Nelly Furtado

Do jits know how epic this collaboration is?

Timbaland is indeed a producer known for his loyalty and collaborations with various artists throughout his career. In the 90s, he frequently worked with artists like Magoo, Aaliyah, and Missy Elliott. In the early 2000s, Timbaland forged new musical partnerships, notably with Justin Timberlake and Nelly Furtado. This collaboration resulted in hits like Timberlake’s “Cry Me a River” and Furtado’s “Promiscuous.”

For the track “Keep Going Up,” Timbaland reunites with Justin Timberlake and Nelly Furtado, demonstrating his enduring commitment to working with artists he has had successful creative relationships with over the years. Seeing these musical collaborations come together is always exciting, bringing fans a taste of the magic that made their previous work memorable.

In “Keep Going Up,” Nelly Furtado and Justin Timberlake discuss cutting people off, getting tons of money, and being resilient. What powers the song is Timbaland’s quirky, outer-space-ish beat. Interestingly, Justin and Nelly don’t do too much over it; they actually hit us with effortless, borderline bland vocal performances (I don’t quite mean this in a bad way). When it’s all said and done, I think folks will find this track very catchy.

Will jits all over the world find out how great Nelly Furtado, Justin Timberlake, and Timbaland’s chemistry was? Find out next time on RGM!