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Rating: 5 out of 5.
An irresistible R&B/soul single that will leave you longing for more.
Los Angeles-based artist BELARO is no stranger to the spotlight. With her music landing on major Spotify editorial playlists like Just Hits, Fresh Finds, and Fresh Finds Pop, and a local cult following that swears by her powerhouse vocals, BELARO continues to prove she’s one to watch. Known for standout tracks like “Proceed With Caution,” “Sugar High,” “Beggin,” “Deja Vu,” and “Dirty,” she returns with what might be her boldest release yet—“Never Win.”
Written by BELARO, Jim Levine, and rising songwriter Camilla Dunhill, and produced by Olivier Bassil, OG Webbie, and Katlightning, “Never Win” is a sleek, emotionally-rich track distributed by Empire. The song beautifully blends moody, mysterious tones with melodic, modern R&B production, creating a hypnotic atmosphere that immediately draws you in.
Lyrically, BELARO doesn’t hold back. On lines like “I got confidence and power and you can’t match that” and “I don’t need saving and I never did, God don’t make mistakes, yeah I never did,” she unapologetically embraces her independence, showing strength, self-awareness, and resilience.
Her intricate vocal stylings and dynamic delivery elevate the track into something truly special, solidifying her place as a rising force in the contemporary R&B space. It’s soulful, it’s empowering, and it’s dripping with confidence.
If you’re into music that feels like a slow burn but hits deep and stays with you, “Never Win” is absolutely worth the listen. Turn it up, and let BELARO take it from there.
Chicago based writer and creative. Fan of 80’s horror, fancy coffee drinks, and late night drives.