
Cole and Mark Pitts revisit the tension between personal conviction and competitive expectations.
Imagine thinking your farewell album is finished, only for a collaborator to become the person everybody expects you to battle. J. Cole says that was part of his predicament after Kendrick Lamar’s “Like That.”
In a GQ interview with Frazier Tharpe, Cole explained that Kendrick was already on The Fall-Off. The public demand for a response left him weighing his competitive reputation against a relationship and album he had already invested in.
He also recalled feeling creatively drained and mentally retired at that point. The situation disrupted what he had considered a completed project, adding pressure when he already felt short on inspiration.
Joining the conversation, Mark Pitts described his mixed response to Cole apologizing for “7 Minute Drill.” He was proud of the personal decision while struggling with it as somebody who enjoys watching great rappers compete.
Cole now has a different perspective on calling time on his career. He acknowledged making The Fall-Off with retirement in mind, but says he won’t declare that he’s finished. He has no definite timeline for another project and remains open to creating more.
Personally, I’d rather hear that than another elaborate farewell followed by a surprise comeback. Let the man live, finish his tour, and see what inspires him. Leaving the door open makes sense.
J. Cole on how Kendrick Lamar’s ‘LIKE THAT’ diss forced him to rework ‘THE FALL-OFF’ after Kendrick was originally featured on it
— NFR Podcast (@nfr_podcast) October 28, 2026
“Pre-apology, the world was like, what you gon do?”
“[I was like] f**k. Damn, I got this n***a on the album. Puts me in a weird position. Like, I… pic.twitter.com/GagPuVr1p3
J. Cole confirms he is no longer planning on retiring after 'The Fall Off' ?
— Kurrco (@Kurrco) October 28, 2026
“After this tour right here? Come on man, this is crazy… When I was making that album, I was making it like, 'Damn, this is going to be my last sh*t.' Luckily, by the time I got to actually finishing… pic.twitter.com/J37SYaGmhW
J. Cole and his mentor Mark Pitts reflect on the 2024 rap beef and his decision to apologize:
— Kurrco (@Kurrco) October 28, 2026
Cole: “I got [Kendrick] on the album, puts me in a weird position. Like, I got to respond without responding, but still try to save face… On top of that, I thought I was done with the… pic.twitter.com/myrtN9bx3i

Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.
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