Demi Lovato is one of the most consistent pop stars in the game.

Demi Lovato has done it again. Her latest project, It’s Not That Deep, debuts at No. 9 on the Billboard 200, earning 31,000 units — including 9.78 million on-demand streams and a very strong 24,000 pure sales.

This marks Lovato’s ninth consecutive studio album to land in the Billboard 200’s top 10, cementing her as one of the few artists to achieve that level of consistency in modern pop. The new album’s standout tracks so far are “Fast,” “Here All Night,” “Let You Go,” and “Kiss,” all of which have quickly become fan favorites and playlist staples.

Over the years, Demi’s albums have shown remarkable commercial strength and evolution. Here’s a look back at her first-week performances throughout her career — a testament to both longevity and loyal fan support:

• Don’t Forget (2008): 89,000 copies, debuted at #2
• Here We Go Again (2009): 108,000 copies, debuted at #1
• Unbroken (2011): ~96,000–97,000 copies, debuted at #4
• Demi (2013): 110,000 copies, debuted at #3
• Confident (2015): 98,000 units (77,000 pure sales), debuted at #2
• Tell Me You Love Me (2017): 74,000 units (48,000 pure sales), debuted at #3
• Dancing with the Devil… the Art of Starting Over (2021): 74,000 units (38,000 pure sales), debuted at #2
• Holy Fvck (2022): 33,000 units (20,000 pure sales), debuted at #7
• It’s Not That Deep (2025): 31,000 units (24,000 pure sales), debuted at #9

Lovato’s latest effort continues her streak of balancing authenticity, strong songwriting, and pure vocal ability. With this achievement, Demi joins the ranks of pop artists whose every studio album has cracked the top 10 — a rare and impressive feat in today’s ever-changing industry.

Quincy

Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.