Drake’s mysterious film reflects his continued investment in hip-hop, music videos, and ambitious visual storytelling.

After weeks of vague teasers and fan theories, Drake is finally prepared to reveal Fear of Missing Out.

The mysterious visual project will premiere September 15 at 9 p.m. on YouTube. Although fans initially believed the title might belong to another album, Drake has since described Fear of Missing Out as a “not-so-short film” directed and scored by members of his creative family.

Ahead of its premiere, Drake shared a message that appears to explain the mentality behind the project. He credited nobody but his team before offering viewers some blunt life advice: “Nobody is coming to save you.”

Drake also addressed the current state of hip-hop and the declining importance some listeners place on music videos. According to him, people keep saying the genre is dying, videos no longer matter, and nobody is paying attention. Despite those claims, he insists that he still cares as much as he did while filming “Best I Ever Had.”

That statement may be the most revealing part of the rollout. Nearly two decades into his career, Drake wants listeners to know that his desire to create memorable visuals has not disappeared. He also appears determined to prove that hip-hop and ambitious music videos still matter when artists put genuine effort into them.

Exactly what happens during Fear of Missing Out remains unknown. However, Drake has created enough mystery to make sure nobody wants to miss it.

Ironically, that was probably the plan all along.

Quincy

Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.