KATSEYE has a formula that’s working right now.

KATSEYE is having quite the moment right now. The group’s new project, WILD, is now projected to debut at No. 1 on the Billboard 200 with an even bigger 172,000 equivalent album units in its opening week, according to @HITSDD.

If the projections hold, KATSEYE will score its first-ever No. 1 album on the Billboard 200. It would also become the biggest girl group debut of the 2020s, a major jump from the group’s previous chart performance.

WILD only contains five tracks, but there’s plenty of star power packed into those songs. Released through HYBE and Geffen, the project features popular tracks like “PINKY UP” and “Animal.” The short runtime has matched KATSEYE’s approach since emerging on the scene, as the group keeps giving fans new music without making them wait forever between releases.

The numbers are especially interesting when you look at where KATSEYE was last year. Beautiful Chaos debuted at No. 4 with 44,000 equivalent album units, despite featuring major songs like “Gnarly” and “Gabriela.” The latter is now nearing one billion Spotify streams.

Now, WILD could potentially pull in nearly four times the opening-week units of Beautiful Chaos. That is a massive upgrade and a clear sign that KATSEYE has built serious momentum in a relatively short time.

Maybe the answer really is that simple: keep giving the people music before they have time to get impatient. Whatever the strategy is, it’s clearly working. KATSEYE has gone from a No. 4 debut to potentially landing its first No. 1 and the biggest girl group debut of the 2020s. Not bad for five songs.

Quincy

Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.